Mission & Vision

Mission

To be recognised as the world’s leading market supplier of Solar Hand-Harvested Sea Salt, an environmentally responsible salt that is pure, unrefined and unpolluted, with a low carbon footprint.

Vision

To achieve our mission by being cognizant of our responsibilities to consumers and the environment by producing a mineral rich, premium quality sea salt, without neglecting the responsibility of maximising shareholder value, for distribution through mutually beneficial local and global partnerships.  Commitment to providing service excellence by enhancing staff welfare and maximising their contribution to the success of the company through development and training.